360dialog Pricing 2026: Real Monthly Costs, API Fees & What You Actually Pay

360dialog pricing in 2026: Regular €49/month · Premium €99/month · High Throughput €249/month. These are platform-only fees — Meta’s per-message charges apply on top, and 360dialog does not include an inbox, AI agent, or CRM. Real monthly spend for most businesses: $85–$200+.

Here’s the full breakdown — every plan, actual message costs, and what you’re not getting.

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360dialog Plans: Current Pricing (2026)

360dialog offers four tiers. All prices are per WhatsApp Business number:

Plan	Price/month	Best for
Regular	€49 (~$53 USD)	Small businesses, standard message volume
Premium	€99 (~$107 USD)	Faster support SLA, credit line access
High Throughput	€249 (~$270 USD)	Up to 1,000 messages/second (vs 80/s standard)
Marketplace	€50 (~$54 USD)	Solution matching, number hosting

Most businesses looking at 360dialog start with the Regular plan at €49/mo. That gets you:

• WhatsApp API access
• 24/7 chat support with <4h first response SLA
• Meta support escalations
• Standard 80 messages/second throughput

What it does not include: any inbox, AI, chatbot, CRM, analytics, or agent workspace. You’re paying for raw API access only.

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The Second Bill: Meta’s Per-Message Fees

360dialog passes Meta’s fees through at zero markup — which sounds great, but it means Meta’s fee schedule is your actual variable cost. These fees apply to every template message (outbound) you send.

Meta categorizes messages into four types:

Category	What it covers	Cost
Marketing	Promotions, campaigns, re-engagement	Highest
Utility	Confirmations, reminders, updates	Moderate
Authentication	OTPs, login codes	Low
Service	Customer-initiated replies within 24h	Free

The rate per message varies by country. Here are the key markets as of 2026:

Country	Marketing	Utility	Authentication
Mexico	$0.0305	$0.0085	$0.0085
United States	$0.025	$0.004	$0.004
Colombia	$0.0305	$0.0066	$0.0066
Brazil	$0.0625	$0.0068	$0.0068
Germany	~$0.124	~$0.050	~$0.050
United Kingdom	~$0.048	~$0.020	~$0.020

Important: The first 1,000 service conversations per month are free for all accounts. Service messages (replies to customer-initiated messages within 24 hours) are always free.

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What You Actually Pay: Real Cost Examples

Here’s what a typical business running 360dialog actually pays, combining the platform fee and Meta’s message costs.

Example 1: Small business in Mexico — 500 marketing + 2,000 utility messages/month

• Platform fee: €49 ≈ $53
• Marketing messages: 500 × $0.0305 = $15.25
• Utility messages: 2,000 × $0.0085 = $17.00
• Total: ~$85/month

Plus: inbox software, chatbot/AI, and CRM — none of which 360dialog includes.

Example 2: Mid-size business in Mexico — 2,000 marketing + 10,000 utility messages/month

• Platform fee: €49 ≈ $53
• Marketing messages: 2,000 × $0.0305 = $61.00
• Utility messages: 10,000 × $0.0085 = $85.00
• Total: ~$199/month

Still no inbox, no AI, no CRM built in.

Example 3: Germany — 1,000 marketing + 5,000 utility messages/month

• Platform fee: €49 = $53
• Marketing messages: 1,000 × $0.124 = $124.00
• Utility messages: 5,000 × $0.050 = $250.00
• Total: ~$427/month

European markets have significantly higher Meta rates. That’s a factor to consider when evaluating 360dialog for German, French, or UK businesses.

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Hidden Costs Most Businesses Discover Later

The platform fee is the easy part. What most 360dialog customers spend significant additional budget on:

1. Inbox and agent workspace 360dialog gives you API access only. Your support team needs a UI to read and reply to WhatsApp messages. Building one (or subscribing to one) typically adds $50–$500+/month depending on the solution.

2. AI or chatbot layer No automation is included. If you want any automated responses, lead qualification, or 24/7 coverage, you’re integrating a third-party chatbot or AI platform. Cost: $100–$500+/month depending on what you use.

3. CRM integration Customer data management requires a separate CRM and custom integration work. Developer time for setup and maintenance adds to total cost of ownership.

4. Message storage and media Some plans have storage limits for media files (images, documents) sent via WhatsApp. High-volume or media-heavy accounts may incur additional storage fees.

When you add these layers, businesses that budget for “€49/month” often find their real monthly spend is 3–5x that figure.

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360dialog vs. All-In-One Alternatives

If you’re evaluating 360dialog, it’s worth understanding what the all-in-one alternatives include out of the box.

The core gap: 360dialog is API access only. Platforms like EZContact give you API access plus AI agent, unified inbox (WhatsApp + Messenger + Instagram), human handoff, CRM, and analytics — in one monthly price.

For the business in Example 1 above (Mexico, moderate volume), a platform with AI and inbox built in might cost similar total-cost-of-ownership to 360dialog + inbox + chatbot — while also giving your team one place to work instead of three.

The right choice depends on your technical capacity:

• Choose 360dialog if you have a developer team, want maximum control over the stack, and will build your own inbox, automation, and CRM.
• Consider all-in-one alternatives if you want to launch faster, don’t want to maintain multiple tools, or need AI + human handoff without building it from scratch.

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360dialog Pricing FAQ

Does 360dialog charge per conversation or per message? As of 2026, Meta bills per delivered template message (since July 2025, when Meta switched from per-conversation to per-message pricing). 360dialog passes these fees through at no markup.

Are service messages free on 360dialog? Yes — when a customer messages you first, you can reply for free within the 24-hour service window. The first 1,000 service conversations per month are free for every account.

Is there a 360dialog free trial? 360dialog offers a 30-day trial for new accounts. During the trial, you can test API access, but production-scale messaging requires a paid plan.

What happens if I exceed my throughput limit? The Regular plan supports 80 messages/second. If you need up to 1,000/second, you need the High Throughput plan at €249/month. Exceeding limits on lower plans can cause message delivery delays.

Can I use 360dialog without a developer? Technically yes, but practically it’s very difficult. 360dialog is an API product — without some technical knowledge or a third-party integration tool, you can’t build an interface for your team to use WhatsApp.

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Summary: 360dialog Real Cost in 2026

What you pay	Amount
Platform license	€49–€249/month
Meta per-message fees	Variable (see table above)
Inbox / agent tool	$50–$500+/month (not included)
AI / chatbot	$100–$500+/month (not included)
CRM integration	Custom (not included)

If you want pure API access, low Meta fee markup, and you have a developer team to build the stack: 360dialog is competitive.

If you want WhatsApp automation with an AI agent, inbox for your team, and human handoff — all without building infrastructure — an all-in-one platform delivers more for comparable or lower total cost.

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EZContact is a WhatsApp Business AI platform that includes the API, AI agent, unified inbox (WhatsApp + Messenger + Instagram), human handoff, and business data integration — in one place.

Start for free at ezcontact.ai